With the approach of Black Friday (and Cyber Monday), our thoughts likely turn to shopping. Whether we do it in a store or online, we’re generally familiar with how shopping works…but technology is working to change our shopping experiences in some very fundamental ways.
One of the most immediately visible ways is how some companies are now integrating augmented reality (AR). If you thought AR was purely for Pokemon Go (or the forthcoming Harry Potter AR game), guess again. As long as augmented reality can help to level up profits, companies are going to use it to level up our buying experiences.
From the Ohio Web Library:
November is Native American Heritage Month, also known as National American Indian Heritage Month. Join us in celebrating the rich history, the variety of cultures, and the many contributions of Native Americans to our world. Learn more with books, ebooks, and videos from our from our collection.
Check out these sites for more information:
Credo Reference is featuring the following Topic Pages this month:
Credo Reference includes 854 reference ebooks and more than 3.4 million full text entries. Take a look!
Clickbait headline aside, there really isn’t a compelling reason for some library workers to read the full text of the recently published Academic Library Impact: Improving Practice and Essential Areas to Research report from ACRL and OCLC.
For most librarians and educators, the eight-page introduction is all you need. It’s got a quick overview of six priority areas that we suggest as a guide for developing academic services that focus on student success. For each, there’s a short bullet list of actions and questions we’d like to explore further. That’s it. A nice, easy primer for most librarians.
But if you are a library administrator, do marketing for your library, or are directly involved in educational outcomes … sorry. You need to make time for all 73 pages.Let’s connect goals to roles
The report’s introduction includes a key question, familiar to librarians:
How well can academic library administrators and staff demonstrate that the academic library is useful to students?
While the question seems straightforward, librarians know that the answer is anything but. We identified six areas that clarify how to address this question. These areas match well with the roles of library administrators, those doing marketing for their libraries, and those directly involved in educational outcomes.1. Library administrators: match and collaborate
The areas that we identify as relevant to library administrators are:
If you are a library administrator and your library’s metrics don’t mesh with and complement those of your institution … you need to get on that today. Colleges and universities are becoming much more competitive and data focused. Your college president, provost or CEO—whatever the title may be—is looking for ways to quantify contributions to student success. Because that’s what their paying customers—parents and students—are demanding.
To quantify and communicate the library’s contributions to student success, you need to be collaborating with other stakeholders. You need to know: what they are measuring; how your library can contribute to their work to make an impact at the institution; and how they can help you.
Are you someone who must read the new ACRL/OCLC “Academic Library Impact” report?
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2. Library marketers: quantify and communicate
The areas we identify as relevant to library marketers are:
Hopefully it’s obvious that “communicating” is part of your remit in marketing. But what may not be as obvious is that to do it well—especially internally—you need to start with the numbers and the terminology used by those within the academic community.
In our discussions with provosts and library administrators and our literature review, we learned that librarians use the word “service” more than others in higher education. They use more specific terms, like “teaching and learning,” “customer service,” and “space.” Go back and talk to your boss at the library and find out how you’ll be matching your activities and language with institutional missions.3. Teaching librarians and library staff: improve your school’s pedagogy with data
The areas that we identify as relevant to those directly involved in educational outcomes are:
What gets measured gets rewarded. If you’re working hard to help students succeed—but that activity isn’t recorded somewhere—guess what? It may not make the round of cuts.
Whether you’re measuring hard-and-fast statistics like graduation rates and grades or more subjective efforts like critical thinking and engagement … data are essential for making your library’s case to administrators, teaching faculty, and funders.
Our research indicates that provosts are more likely to associate libraries with student learning outcomes related to services, collections, and spaces as opposed to instruction and teaching support like research skills and how to identify credible information. And that’s a shame. If you—like many librarians and library staff—are doing the hard work of teaching, you need to make sure it’s recorded and rewarded.I was kidding: everyone should read this
Well, as one of the authors … I’d certainly like everyone working in libraries to at least read the introduction. Heck, I’d like everyone working in education to read that much. But, in truth, it usually takes a smaller, more focused group of people to really get the ball rolling on any new set of activities like these.
Toward that end, if you’re one of the three types of library workers we’ve just discussed, guess what: it’s your job to get your staff, coworkers, and faculty on board. And by the time you’ve read the report, you’ll have a bunch of good ideas on how to make that happen.
New research reviews include:
Ajit Pai thinks we're being hysterical because we don't trust our internet service providers to act in our best interest. That's hysterical.
Thanksgiving and the holiday season are almost here. And what would the holidays be without time spent cooking and sharing meals with family and friends? If you’re interested in trying something new, you’ll find almost 200 books (and many more ebooks) on cooking in our collection. Check one out and expand your culinary horizons!
It was great to see everyone in Baltimore at the inaugural meeting of the Americas Regional Council. It was a phenomenal experience—from the inspiring keynote speakers to many in-depth, informative breakout sessions.
Nearly 200 attendees from 120 institutions, 36 US states, and four countries joined this membership meeting where the theme was, “The Smarter Library.” We shared ideas, questions, and insights about what it takes to become smarter and innovate continuously around the needs of the communities we serve.
Our keynote speakers, Dr. Carla D. Hayden, Librarian of Congress; Skip Prichard, President and CEO of OCLC; and Katherine Maher, Executive Director of the Wikimedia Foundation, inspired us all with their keen insights on how libraries can continue their track record of innovation in pursuit of new and better ways to support their communities and better serve their users.
#OCLCARC17: What does it take to become smarter and innovate continuously around the needs of our communities?
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Members themselves provided most of the breakout content—a rich program of more than 60 leading speakers and panelists from within and outside the library community. These breakout sessions, where we came together in small groups to brainstorm and reflect, were a valuable part of the two-day meeting. Through our use of a “smarter conference” app, Scavify, we heard what attendees will be taking home to make their libraries smarter. Here is a sampling:
Those are just a few of the practical ideas shared. For more inspiration, the presentation materials from the event are available here, and we encourage you to review and share them with colleagues who were unable to attend this year’s conference. Conference attendees shared a lot of thoughts (and some great pictures!) on OCLC’s Twitter and Instagram accounts, too. We encourage you to continue to share the memories via your own social media accounts using #OCLCARC17.
Take a look at the ARC17 highlight video below, which will give you a quick glimpse into the camaraderie and excitement of the meeting.
Thank you to all who planned and attended this powerful event. The rooms were filled with great energy, interesting conversations, and new connections. We all came away with new ideas and a new spirit to innovate, which will keep our libraries relevant and fresh.
We look forward to seeing you next year in Chicago, Illinois, where we will continue to advance smarter libraries together.
In the country of men by Hisham Matar/Winner of an Arab-American Book Award in 2007
© A Program of the colleges and universities of Minnesota State